West End Vintage
Brand Identity · Web Design · Launch Strategy
A cold-launch vintage consignment shop in Cedar Rapids, Iowa.
Began with a limited audience and a misunderstood brand and business model, leading to a full build and identity from an array of scattered consignment finds.
OVERVIEW
West End Vintage is a trading post and consignment shop launching from nothing — no website, no visual identity, no audience.
Just a concept, a location, and a Facebook page.
I built the brand from the ground up: logo, full website, and promotional materials. Eight months after launch, the business has 700+ Facebook followers, a growing vendor roster, and strong community reviews from dedicated customers.
THE CHALLENGE
The owner needed everything before opening day: a visual identity that felt heritage-rooted but not dusty, a website that could onboard vendors, capture consignment inquiries, and communicate the shop's personality.
The timeline was tight. The audience was local. The brand vision and back story wasn’t fully visualized, considered, or rooted.
THE OUTCOME
700+ Facebook followers from a cold launch
7 Pages designed and copy-written
1 Full brand identity built from zero
Multiple vendor sign-ups via the site's inquiry system
Business operational with strong community reviews
Industry: Retail · Lifestyle
Location: Cedar Rapids, Iowa
Year: 2024–2025
Tools: Adobe Illustrator · Squarespace · Canva
WHAT I DID
Logo Design
Designed the full brand mark — a bold rounded-serif word mark in navy with a four-point amber star. Clean, confident, community-rooted.
Scales across signage, web, and print without losing anything.
Website (Squarespace — 7 pages)
Homepage · About · Vendors · Featured Finds ·
Consignment & Vending · Events · Contact
Every page built to do a specific job: drive vendor sign-ups, grow the email list, and turn foot traffic into online community.
Full copywriting included.
Print & Promotional Materials
"Sell With Us" consignment info sheet
"Be a West End Vendor" recruitment flyer with floor plan and pricing
Favicon and social assets
