EUNOIA — Awaken Your Mind
Brand Identity | Packaging | Merchandise | Visual Campaign
Project Overview
EUNOIA is a metaphysical, self-care–themed brand rooted in the belief that beautiful thinking creates a beautiful life. This conceptual subscription box delivers astrology-aligned spiritual tools — like oracle decks, teas, aromatherapy, and crystals — tailored to nurture the mind, body, and soul.
The name “Eunoia,” derived from Aristotle’s concept of goodwill, was chosen to reflect the brand’s essence: clarity, harmony, and the ethical foundation of personal growth.
My Role
Brand Naming + Story Development
Logo + Visual Identity Design
Color Psychology + Packaging Aesthetics
Merchandise Mockups (T-shirts, Stickers, Van Wrap)
Visual Storytelling + Typography Exploration
Brand Vision
EUNOIA is more than a product — it’s a guided experience of self-awakening. Designed for spiritually curious consumers seeking intuitive alignment and empowerment, the brand positions itself at the intersection of wellness, mysticism, and modern design.
Each box is unique to the customer’s astrology profile and crafted to encourage mindfulness, metaphysical exploration, and personal transformation.
Design Approach
I focused on building an identity that balances earthy mysticism with modern clarity. Through a combination of symbolic logos, spiritual typography, and calming palettes, I created a visual system that feels trustworthy, magical, and intentional.
Visual System Highlights:
Logo: A custom logotype with sacred geometry symbols in the “O” represents elemental harmony and spiritual focus.
Color Palette: A grounded, nature-inspired set (sage, soft purple, charcoal) rooted in Feng Shui energy balancing and color psychology for abundance and spiritual alignment.
Mockups: Designed across stickers, mugs, T-shirts, and a branded delivery van — envisioning how EUNOIA could operate as both a subscription brand and pop-up activation.
Web Integration Ready: Visuals are cohesive for digital and print expansion — fully optimized for e-commerce or social storytelling.
Takeaway
EUNOIA is a self-led sanctuary brand. It exists to help people awaken to their own power — and I designed every element to reflect that mission. From the name to the vehicle wrap, this project let me combine brand strategy, symbolism, aesthetics, and emotional resonance to create a system with so
